Business Colors – the psychology of colors in advertising
The psychology of colors in advertising, branding and marketing sets the tone for your business. Sometimes we see these colors and immediately think about a certain brand or company. I remember when my husband kept referring to my idea of painting a wall in our home orange as A&W decorating. Clearly he did not share […]
How to use Google Alerts for your small business
Have you heard of Google Alerts? Are you using it? If you have a small business you will find some great benefits by using Google Alerts. How? Glad you asked :). First of all, let me tell you what Google Alerts are in case you are not familiar. It is a service provided by Google […]
Real life examples of small businesses adapting to Covid-19
So you have a local brick and mortar small business and things were going OK, perhaps even great. What now? What can you offer now during the Covid-19 outbreak if you are not allowed to serve your clients in person? What service can you offer virtually or over the phone? Now, in some cases there […]
Online marketing tips & discussion
2 minute read Daily marketing tips and stories (short case studies) on how can small business owners and in general hard working entrepreneurs succeed in getting visibility online, showing/building EAT – Expertise – Authority – Trust This is more important than ever now that we are facing the reality of closing down so many businesses […]
Do you have a co-dependent relationship with your business?
By Fran Watson, Life Coach and Licensed Teacher of The Art of Feminine Presence A year or two ago, I had a revelation. My business is its own entity – it has own life force that lives outside of me. In fact, for legal purposes, corporations are considered a person and even have rights. And […]
Create content to bring more clients to your business
Today we’re going to talk about traffic! Not the kind you get stuck in every morning but the kind we actually really need and want as local business owners. Those eyeballs on our website, social media, or even physical foot traffic to our brick and mortar store. Otherwise we might find our business at a […]
Keywords – what you need to know
Keywords, in the world of digital marketing, are the phrases and words used by others to locate your business online, in other words, the main words, your future clients type into the search bar to find your business. Keywords are also how a search engine i.e Google or Bing know to send your future client […]
Ten commandments of blog posting
I like reading and commenting on other people’s blog posts. It’s fun, in most cases, and I like learning new things, get updates on topics that interest me, original tips for presents etc. When reading these posts I come across things that in all honesty drive me nuts and in some cases discourage me from […]
How to promote your business for free
Well, almost. Few days ago I’ve seen funny image with these equations that caught my attention: Fast + Good = Not Cheap Cheap + Fast = Not Good Good + Cheap = Not Fast And that’s exactly how it works with promoting your small business. If you want to see good results fast, it’s not […]
Benefits of hiring local SEO agency for a small business owner
Are you a small business owner? If yes, would you always choose a local SEO agency to do your digital marketing? Tough question, but no worries, you don’t have to answer it right now. Maybe wait until after reading this article. You’ve probably already came across some e-mails or even phone calls from various marketing […]