Does Video Help SEO?
At the core of every SEO strategy is content. Video is content too – and while 15 years ago it felt magical and complicated, today it’s one of the most powerful tools for climbing to the top of search results. In fact, video doesn’t just help SEO – it’s essential. If you’re in a competitive niche, […]
Can Chat GPT Help with SEO?
ChatGPT is everywhere these days, and naturally, the world of SEO hasn’t been left out. In fact, SEO is probably one of the top fields where ChatGPT has become almost indispensable. It’s now a core tool in the arsenal of any SEO professional, and its value is massive. For example, any online marketing company in […]
Why Local SEO Matters for Small Businesses?
When you open a small business in a specific part of town – whether it’s a coffee shop, hair salon, or repair service – you automatically gain one key advantage: Google shows your business to people nearby. But the moment a potential customer steps outside your immediate area, that advantage can vanish. Without local SEO, your […]
How Much Does Local SEO Cost?
Let’s start with this: local SEO isn’t some magical unicorn galloping through a field. It’s simply the next level after basic SEO – and without that foundation, local SEO won’t deliver results. We’re not diving into how local SEO works here, but just know this: you can’t take an unoptimized website and jump straight into local […]
How Does Local SEO Work?
The very idea of local highlights the importance of geographic location for your business. If your company serves all of Canada – or even operates globally – then it doesn’t fall under the category of a local business and will require a different SEO strategy. Even targeting an entire province isn’t considered local. Local SEO […]
Digital Marketing Trends 2025 (Insights from Neil Patel)
In May 2025, I had the opportunity to attend a Web Summit held in Vancouver – a dynamic gathering of digital innovators, marketers, and tech enthusiasts from across the globe. The event was packed with insightful sessions, but one speaker in particular stood out for me: Neil Patel. As one of the most influential voices […]
SEO for Plumbing Company Harpers Plumbing
# INITIAL DATA GEO: Calgary, Alberta, Canada Start date: July 22, 2024 Website: https://harpersplumbing.ca/ # OBJECTIVES TOP 3 in Organic Google Search for selected keywords. # INITIAL DATA At the time of promotion, the site had only 2 low-frequency commercial keywords in the top 10. Traffic averaged 40 users per month. The company […]
Safe and Effective Strategies for Building Backlinks Without Google Penalties
Link building remains a vital aspect of digital marketing today. When authoritative websites link to your site, it signals to Google that your site is credible and deserves higher rankings for relevant keywords. However, some marketers and website owners misuse link-building strategies, which can lead to penalties from Google. These penalties range from a minor […]
How to Optimize a Website for Google Search?
Looking for a magic solution? Here it is: create lots of high-quality content and build a strong portfolio of quality backlinks. Do that consistently for about six months, and your site could rank at the top for many keywords – even if it’s brand new. Sounds helpful? Probably not. If you’re hoping for an easy fix, […]
5 Key Criteria to Evaluate If Your SEO is Working
We can immediately say that if SEO works, then your site will bring such a stream of customers and profits that you basically will not have this kind of questions. If you go deeper, then you can focus on the following indicators: Target traffic. Positions in the search engine. Conversions. CTR (Click-Through Rate). Quality of […]